As an influential leader in the Marketing Research Association, the Great Lakes Chapter promotes excellence in data collection and information processing. The Great Lakes Chapter creates value by providing opportunities for members to advance and expand their marketing research and related business skills. To enhance the marketing research environment at the regional level, we will foster growth of future researchers and promote understanding of the marketing research process among the public.

"The wheel, as the ring symbolic - a beginning but never an end

The spokes provide connection, yet openness the message they send;

The hub, the very foundation, the connection to each call,

We combat the problems together - all for one and one for all!