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Sheila Lundy is a Vice President at ACNielsen BASES. She has been with the company for twenty-two years. For thirteen years she had responsibility for managing the U.S. field operations. In 1999 she assumed responsibility for management of BASES’ U.S. internet panel. In the same year, she assumed responsibility for the Coding Department. In 2003, she transitioned to Tabulation Services in addition to continuing to oversee the Coding Department. Sheila returned to the field area early in 2005 to manage Global External Data Collection in addition to Tabulation Services and Coding. She is also responsible for any global data collection that doesn't utilize the BASES e-Panels. She is learning a lot about door-to-door interviewing, central location testing in a variety of venues, and just the ins and outs of interviewing consumers throughout the world.
She received her MBA in Marketing from Xavier University in Cincinnati. Years of service with the Great Lakes Chapter include:
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